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Amazon Growth & Launch Specialist — AI-Powered E-commerce Systems

Launches that convert.
Systems that scale.

I help Amazon brands launch faster, sell more, and run leaner — combining 7 years of hands-on account management across 5+ long-term clients and 20+ product launches with an AI-driven automation layer that turns manual content, research, and reporting work into repeatable systems.

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Photo of Manuel Rebutido
Manuel Rebutido
Amazon Growth & Launch Specialist
// track record
0Years running Amazon accounts
0Long-term client partnerships
0Products launched end-to-end

Core Expertise

Six disciplines, one operator.

The full launch stack, handled by one person — so the outcome is owned end-to-end, not handed across specialists.

[RESEARCH]

Product Research & Validation

Demand and competition mapped before a single dollar of ad spend.

[LISTING]

Listing Optimization

SEO structure and conversion copy built for buyers, not just the algorithm.

[PPC]

PPC Strategy

Launch, scale, and protect profitability across the full funnel.

[LAUNCH]

Launch Execution

Zero to sales traction, owned end-to-end.

[AUTOMATION]

AI-Powered Automation

Claude and ChatGPT built into content, keyword, and reporting workflows.

[REPORTING]

Account Management & Reporting

Clear, consistent performance reporting across multiple client accounts.

What Sets Me Apart

Most Amazon specialists work in one lane.

PPC managers, listing writers, and task-based VAs each own a slice. I own the outcome.

PPC-Focused

Runs ads. Leaves research and listing strategy to someone else.

Listing-Focused

Writes copy. Hands off ad strategy and ongoing optimization.

Task-Based VA

Executes requests. Doesn't own the result.

Growth Operator — Me

  • Owns research → listing → PPC → scale
  • Manages 5+ accounts across 20+ launches
  • Builds AI systems instead of repeating manual work

Featured Project Highlights

Real engagements, real outcomes.

Every card leads with the result. Tap "How I did it" for the process behind the number.

New Product Launch — Home & Kitchen Category

PRODUCT RESEARCH → PPC LAUNCH

Took a zero-history SKU to 800+ units sold and a page-1 ranking in just 6 weeks.

800+ units
Sold in first 30 days
5 / 6 wks
Keywords on page 1
55%→33%
ACOS (−22 pts)

ChallengeClient needed to launch a new SKU into a saturated category with zero sales history and no organic ranking.

ApproachRan competitor and search-term research to validate demand, built an SEO-optimized listing (title, bullets, A+ content), and structured a launch PPC campaign across auto, broad, and exact match with a controlled ACOS ceiling.

PPC Account Turnaround

CAMPAIGN AUDIT → PROFITABILITY

Cut ACOS from 60% to 20% and grew organic sales share — without cutting ad spend.

60%→20%
ACOS (−40 pts)
↓ Improved
TACoS efficiency
↑ Increased
Organic sales share

ChallengeAn existing client account was spending heavily on ads with declining ROAS and an unclear campaign structure.

ApproachAudited the full account, rebuilt the campaign structure by match type and funnel stage, reallocated budget toward top-converting search terms, and implemented an ongoing negative-keyword process.

Listing Optimization & Conversion Lift

LISTING SEO → CONVERSION

More than doubled conversion rate — 1.9% to 4.5% — with zero added ad spend.

1.9%→4.5%
Conversion rate (+2.6 pts)
$0 extra
Added ad spend

ChallengeA client's listing had healthy traffic but a conversion rate well below category benchmarks.

ApproachRewrote the title, bullet points, and A+ content around buyer search intent and conversion structure, using AI-assisted drafting to test multiple copy variations quickly.

AI-Powered Reporting & Workflow Automation

SYSTEMS & AUTOMATION

Cut reporting workload 55% and gave the team back 10–12 hours a week.

−55%
Reporting workload
10–12 hrs
Saved per week
5+
Accounts covered

ChallengeManaging weekly reporting and keyword research across 5+ client accounts was manual and inconsistent.

ApproachBuilt a repeatable AI-assisted workflow using Claude/ChatGPT combined with spreadsheet templates to generate weekly performance summaries, keyword clusters, and first-draft ad copy.

Multi-SKU Catalog Scale-Up

LAUNCH PLAYBOOK → REPEATABLE GROWTH

Turned one winning product into a repeatable playbook, expanding a catalog from 1 hero SKU to 8 active listings in under 6 months.

8
New SKUs launched
28%
Avg. ACOS at launch
4–6 wks
Avg. time to page 1

ChallengeClient had one profitable hero product but no system for repeating that success across new SKUs.

ApproachBuilt a standardized launch playbook — research, listing, and PPC templates — and applied it across new SKUs, reusing proven keyword and creative frameworks from the hero product.

Seasonal Q4 PPC Scaling

PEAK SEASON → CONTROLLED SCALE

Scaled Q4 ad spend by 70% while keeping ACOS within 5% of baseline — through Black Friday and Cyber Monday.

+70%
Spend increase, Q4
within 5%
ACOS held near baseline
+38%
Revenue lift vs. prior Q4

ChallengeClient needed to scale ad spend aggressively for Black Friday and Cyber Monday without ACOS spiraling out of control.

ApproachBuilt a tiered bidding and budget-pacing plan ahead of peak season, with daily monitoring and dayparting adjustments through the full promotional window.

Products I've Managed

Real brands. Real shelves.

A sample of the products I've launched, optimized, and scaled on Amazon — spanning Home & Kitchen, Health & Wellness, Sports & Outdoors, Tools & Home Improvement, and Office & Ergonomics.

Titanium Cutting Board with integrated knife sharpener
Home & Kitchen

Titanium Cutting Board

A premium dual-surface cutting board with an integrated sharpening stone — built for home cooks who want a smarter kitchen tool.

  • Unique 2-in-1 feature fills a real gap — few competitors offer built-in sharpening at this price point
  • High perceived value drives strong conversion and justifies a premium price tag
  • Gift-worthy design with broad appeal — easy to rank for gifting keywords year-round
Roll-up Tool Bag with multiple pockets
Tools & Home Improvement

Roll-Up Tool Bag

A heavy-duty waterproof roll-up organizer with detachable utility pouches — designed for pros and serious DIYers on the move.

  • Evergreen demand from contractors, electricians, and weekend DIYers — low seasonality risk
  • Durable materials and practical design lead to strong review velocity and low return rates
  • Portable, lightweight form factor keeps FBA fees low while maintaining a high perceived value

Tools & Platforms

What runs under the hood.

Amazon Seller Central Helium 10 / Jungle Scout Sponsored Products Sponsored Brands Sponsored Display Claude / ChatGPT Excel / Google Sheets

What I'm Looking For

Let's build your next launch.

I partner with Amazon brands that want more than task execution — sellers and agencies looking for a growth operator who can own a launch end-to-end, keep PPC profitable as it scales, and bring AI-driven systems into daily operations.

✉ b.manuel.rebutido@gmail.com ☎ WhatsApp +63 917 361 8897 ◈ LinkedIn Profile ◎ View OnlinejobsPH Profile ◈ View Upwork Profile